If you follow us on social media (Facebook, Twitter, Instagram and LinkedIn), we hope you’ve already heard about our exciting new partnership with Discovery Communications / Discovery en Español. Knowing how important it is to share information about polycystic kidney disease (PKD) to a larger audience, we teamed up with Discovery Communications / Discovery en Español to overdub our Care to Cure video into Spanish for their audience.
The Care to Cure video features the story of Grace, a 17-year-old PKD carrier. In high school, Grace receives a diagnosis of PKD just as her mom, maternal grandfather and maternal great-grandfather did. Initially scared of passing on the disease to her children, a hopeful Grace eventually gives birth after viewers see an army of doctors and researchers continuing to work for a cure to break the generational chain of the disease.
The Spanish version of the Care to Cure public service ad reached an estimated 12 million Discovery en Español viewers, offering important information about PKD. The ad coincided with National Kidney Month during the month of March. As the search for a cure continues, we provide ongoing support and education about the disease.
We are very excited about this partnership and the chance to increase awareness of PKD among a growing audience. The Hispanic population is widely recognized as the fastest growing minority in the U.S. Getting the message out to as many people as possible is becoming increasingly important because the number of Hispanics diagnosed with kidney failure has grown more than 70%, according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK).
We thank Discovery Communications / Discovery en Español for this important collaboration and look forward to other partnerships together in the future.
- Some 600,000 people in America and 12.4 million people worldwide have ADPKD.
- ADPKD is the fourth leading cause of kidney failure.
- More than 50% of people with ADPKD will develop kidney failure by age 50.
- Every individual is different and has a unique PKD story to tell.
- PKD Foundation is the only organization in the U.S. solely dedicated to finding treatments and a cure for PKD.
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